Liberty Open Call 2011
So, that exciting but terrifying project I mentioned? I have, in a fit of madness, signed up for Liberty's Best of British open call this year. Liberty has always been one of my favourite places in London, as it's full of beautiful and interesting things and the building itself is incredible. See?
"Now in its 3rd year the Open Call is continuing to recognise and support new and emerging British design talent and we are again calling for all prospective designers and creative talents to come forward with their ideas. A panel of experts comprising of Liberty’s Managing Director, Ed Burstell, his esteemed buying team and industry experts including top names from press and fashion retail will pick the best designs to be sold in store. Ed Burstell and his team will offer support and direction needed to get your items selling on Liberty’s world renowned shelves."
Having heard from people who have done it in previous years, it sounds a lot like the X-Factor. You register your details, queue for some hours, then you get 3 minutes to pitch your product to Liberty's buying team.
In theory, this doesn't sound too difficult, right? However, those 3 little minutes encompass everthing that I am both terrified by and rubbish at! Self promotion is definitely not my strong point, and I rather belong to the Bridget Jones school of public speaking. This could all go terribly, terribly wrong...
On the other hand, it's good to face your fears, no? I don't think for a second that I will get through the first round, but I think the experience will be very useful. Apparently the buying team give helpful and very constructive feedback, even if they don't think your products are for them. Also, how amazing would it be to launch my new business being able to say that Liberty were a stockist!
It's on 2 April, so I have a couple of months to design some new things and get myself ready. Eek!
Wish me luck...